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Team

Our Team

Sure, we’re retirement planners. But we’re also leaders, doers, big-thinkers, and problem solvers who are wholly committed to helping you make retirement the best time of your life. Our team will design a custom strategy that focuses on your goals. No matter what your future holds, Sweet Financial will be with you every step of the way.

See our team video to learn more

Team

Our Team

Sure, we’re retirement planners. But we’re also leaders, doers, big-thinkers, and problem solvers who are wholly committed to helping you make retirement the best time of your life. Our team will design a custom strategy that focuses on your goals. No matter what your future holds, Sweet Financial will be with you every step of the way.

See our team video to learn more

Leadership Team

Collaboration and motivation can help pave the way for your financial future.

Financial Advisors

Building relationships and building portfolios.

The Magic Makers

This team strengthens relationships by giving our clients a valuable experience.

Our leadership team is

your leadership team

Our leaders create a collaborative atmosphere and encourage the best from our whole team. Through participating in the Strategic Coach program and the Genius Network, our leaders continue to grow, collaborate and offer you the best planning services possible.

Bryan Sweet

CLU®, ChFC®, MSFS

Founder & CEO

Creator of The Dream Architect® Co-founder of Dare to Dream Enterprises Creator of Elite Wealth Advisor Symposium

Author of 5 books – Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To, Imagine. Act. Inspire. A Daily Journal, Give & Grow: Proven Strategies for Starting an Running and Effective Study Group, Dream Architecture – Building a Retirement Beyond What’s Possible and The Ultimate Financial Advisor.

Bryan is a cultivator of opportunity and that is reflected in his passion for serving the clients of Sweet Financial Partners. Beginning his financial services career in 1979, Bryan has done more than create lasting wealth plans for the wonderful clients we’ve been so fortunate to work with. He has worked to create a movement in this industry to help people realize just how much they are capable of, and just how much they can put their money to work for them.

A Fairmont native, Bryan earned his master’s degree in financial services from The American College in Bryn Mawr, Pennsylvania, before embarking on what would be a lifelong career as a wealth management consultant. He established Sweet Financial Services in 1987 because he knew he wanted to create something lasting and impactful for the future. He saw an opportunity to help people not only accumulate wealth, but to maximize the opportunities and simplify the complexities that come with the distribution phase of life.
Being named to the Forbes Best-in-State Wealth Advisor list1, Inc Magazines Top 5000 list for fastest growing Private Companies2, and the Financial Times Top 4003 , the drive towards excellence is not foreign to Bryan.

Bryan’s hunger for continued education and growth is something that will never be fully satisfied. Which means that he has created a culture at Sweet Financial that is centered on continued personal and professional growth. This is also reflected in his work with clients as you will often catch Bryan sharing the capability and potential that he sees in others.

As a leader in our industry and a true giver by nature, Bryan, alongside his President Brittany Anderson, coaches other financial advisors from across the country on how to grow an ethical, sustainable practice all while building a company culture and a team that he feels is second to none. Bryan has also authored three books with another to release in early 2021. Get the details on Dare to Dream: Design the Retirement You Can’t Wait to Wake Up to HERE.

Setting aside all of Bryan’s accomplishments and wonderful contributions to our community and beyond, his biggest passion in life is to help his clients and team design a life that they can’t wait to wake up to, which is why he created Sweet Financial’s proprietary process, The Dream Architect®. His passion for helping people realize their biggest dreams in this life is reflected in his generosity, his push for greatness and his commitment to excellence.

To show his commitment to helping people realize what is possible Bryan has created two different foundations. The first is The Marilyn Borchardt-Sweet Foundation, which provides scholarships to the children of hard-working single moms, which he holds close to his heart after growing up with a single mom himself. The second is named after his aunt and uncle that he admired so much, The Roy & Jean Yeager Foundation. This provides monetary donations to various initiatives in the Blue Earth community, which Roy and Jean loved so much.
While Bryan currently works with a select few number of clients directly, his biggest contribution here at Sweet Financial Partners is in his work as the visionary for the practice. He is always looking for new and improved ways to enhance our client experience and take the business to the next level of excellence. While wealth management is what we do, Bryan has paved the way for our team at Sweet Financial to inspire our clients to realize their dreams are possible. As that is truly who we are.

Ty Totzke

ChFC®, AIF®

Partner & Wealth Advisor

If you’ve ever had the pleasure of interacting with Ty you know immediately one thing is certain, Ty loves people and thoroughly enjoys fostering meaningful relationships. His focus on always being helpful to his clients and our team alike, is shown through his dedication to providing innovative, practical advice to help your financial goals align with what you want most in life. As a member of the Sweet team since 2003 and a partner in the firm since 2011, Ty is committed to listening to what matters most in people’s lives and learning which values and goals they hold dear.

After earning his Bachelor of Arts in financial economics from Gustavus Adolphus College, Ty joined The Retirement Group at Merrill Lynch, where he held various positions, specializing in defined contribution and defined benefit plans.

He is a Chartered Financial Consultant® (ChFC®) and has earned the Accredited Investment Fiduciary professional® designation (AIF® ) awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh. He has received formal training in investment fiduciary responsibility.

Ty lives in Fairmont with his wife, Sarah, and twin daughters, Maggy and Libby. In his free time you can catch him on his boat, snowmobile, or hanging at home with family and friends.

Oliver Kollofski

CFP® CPWA®

Partner, Director of Wealth Services & Wealth Advisor

Oliver’s knack for simplifying the complex and generating creative planning strategies for our clients has earned him the unofficial title of the “smart guy” in the office. All jokes aside, Oliver thrives in creating opportunities in even the most complex cases, and in painting a picture that allows the client to make informed and educated decisions. Since joining our Sweet Financial team in 2007, and becoming a partner in 2013, Oliver has worked closely with the advisors in the office to help our clients create the retirement they can’t wait to wake up to. As the leader in the planning and investment department, he thoroughly enjoys meeting with clients and helping put their money to work for them.

Oliver is a graduate of the University of Northern Iowa, where he earned bachelor’s degrees in both finance and real estate. He is a CERTIFIED FINANCIAL PLANNER® professional and a Certified Private Wealth Advisor.

What some may not know about the poised and often reserved Oliver, is that he enjoys driving race‐car and has been an avid hockey player and coach for much of his life. He lives in Fairmont with his wife, Emily, and sons, Jace and Van.

Brittany Anderson

Partner & President

Co-founder of Dare to Dream Enterprises
Author of 2 books – Imagine. Act. Inspire. A Daily Journal & Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To

Brittany’s ability to lead and create a killer culture amongst the Sweet Financial team has earned her the title of “culture queen.” Since joining Sweet Financial Partners in 2008, her goal has been to help create a well‐oiled machine so the entire team can focus their days on creating an exceptional client experience. Her love of people and conviction behind inspiring everyone she touches to live as the best version of themselves, has influenced her role as a coach for our Women Forward and Smarter Business platforms. She helps to empower our Women Forward members to realize their full potential and aids business owners in streamlining & systematizing their companies, all while engaging their teams.

Earning her bachelor’s degree in business management from Minnesota State University, Brittany has always had a passion for understanding how to most effectively run and grow a business. Her drive and ambition contributes to her entrepreneurial nature. She has taken her business building and team engaging insights and has worked with CEOs, entrepreneurs, business owners and authors alike. She has shared her expertise through her contribution to three published books and will continue on with her love for writing as she is set to publish two additional books in 2021.

As one of our fearless leaders, entrepreneur, author, wife and mama of three, she currently lives in Sherburn with her husband, David, two daughters Jersey and Stella and son, Vincent. In her free time you can find her enjoying the outdoors, reading a good book, coming up with design ideas for the never ending remodel on their home or playing with her sweet babies.

Tina Coquyt

Partner, Director of Wealth Services & Wealth Advisor

Tina is an absolute master of implementation which is why we were so excited for her to join our Sweet Financial Partners team in February 2020. With her love of bringing projects to completion, she thrives on simplifying the complex and consistently finding even better ways to execute on tasks. She is a natural organizer, loves helping people and the challenge each project offers.

Tina lives by the core values of the company as she demonstrates what is means to strive for excellence, work as a team, always maintain a client focus and does everything with the highest of integrity.

Tina graduated from Buena Vista University in Storm Lake, Iowa with a bachelor’s degree in business management. She began her career holding various roles with a global industrial & medical gas company where she earned her Six Sigma Black Belt Certification. Tina enjoys spending time with her family and traveling. She lives in Fairmont with her husband, Jeff and daughter Charlotte.

Financial Advisors with

your future in mind

Our financial advisors work hard to understand your goals, so that they can help ensure you’re on the right path to achieve them.

Bryan Sweet

CLU®, ChFC®, MSFS

Founder & CEO

Creator of The Dream Architect™ Co-founder of Dare to Dream Enterprises Creator of Elite Wealth Advisor Symposium

Author of 5 books – Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To, Imagine. Act. Inspire. A Daily Journal, Give & Grow: Proven Strategies for Starting an Running and Effective Study Group, Dream Architecture – Building a Retirement Beyond What’s Possible and The Ultimate Financial Advisor.

Bryan is a cultivator of opportunity and that is reflected in his passion for serving the clients of Sweet Financial Partners. Beginning his financial services career in 1979, Bryan has done more than create lasting wealth plans for the wonderful clients we’ve been so fortunate to work with. He has worked to create a movement in this industry to help people realize just how much they are capable of, and just how much they can put their money to work for them.

A Fairmont native, Bryan earned his master’s degree in financial services from The American College in Bryn Mawr, Pennsylvania, before embarking on what would be a lifelong career as a wealth management consultant. He established Sweet Financial Services in 1987 because he knew he wanted to create something lasting and impactful for the future. He saw an opportunity to help people not only accumulate wealth, but to maximize the opportunities and simplify the complexities that come with the distribution phase of life.
Being named to the Forbes Best-in-State Wealth Advisor list1, Inc Magazines Top 5000 list for fastest growing Private Companies2, and the Financial Times Top 4003 , the drive towards excellence is not foreign to Bryan.

Bryan’s hunger for continued education and growth is something that will never be fully satisfied. Which means that he has created a culture at Sweet Financial that is centered on continued personal and professional growth. This is also reflected in his work with clients as you will often catch Bryan sharing the capability and potential that he sees in others.

As a leader in our industry and a true giver by nature, Bryan, alongside his President Brittany Anderson, coaches other financial advisors from across the country on how to grow an ethical, sustainable practice all while building a company culture and a team that he feels is second to none. Bryan has also authored three books with another to release in early 2021. Get the details on Dare to Dream: Design the Retirement You Can’t Wait to Wake Up to HERE.

Setting aside all of Bryan’s accomplishments and wonderful contributions to our community and beyond, his biggest passion in life is to help his clients and team design a life that they can’t wait to wake up to, which is why he created Sweet Financial’s proprietary process, The Dream Architect™. His passion for helping people realize their biggest dreams in this life is reflected in his generosity, his push for greatness and his commitment to excellence.

To show his commitment to helping people realize what is possible Bryan has created two different foundations. The first is The Marilyn Borchardt-Sweet Foundation, which provides scholarships to the children of hard-working single moms, which he holds close to his heart after growing up with a single mom himself. The second is named after his aunt and uncle that he admired so much, The Roy & Jean Yeager Foundation. This provides monetary donations to various initiatives in the Blue Earth community, which Roy and Jean loved so much.
While Bryan currently works with a select few number of clients directly, his biggest contribution here at Sweet Financial Partners is in his work as the visionary for the practice. He is always looking for new and improved ways to enhance our client experience and take the business to the next level of excellence. While wealth management is what we do, Bryan has paved the way for our team at Sweet Financial to inspire our clients to realize their dreams are possible. As that is truly who we are.

Ty Totzke

ChFC®, AIF®

Partner & Wealth Advisor

If you’ve ever had the pleasure of interacting with Ty you know immediately one thing is certain, Ty loves people and thoroughly enjoys fostering meaningful relationships. His focus on always being helpful to his clients and our team alike, is shown through his dedication to providing innovative, practical advice to help your financial goals align with what you want most in life. As a member of the Sweet team since 2003 and a partner in the firm since 2011, Ty is committed to listening to what matters most in people’s lives and learning which values and goals they hold dear.

After earning his Bachelor of Arts in financial economics from Gustavus Adolphus College, Ty joined The Retirement Group at Merrill Lynch, where he held various positions, specializing in defined contribution and defined benefit plans.

He is a Chartered Financial Consultant® (ChFC®) and has earned the Accredited Investment Fiduciary professional® designation (AIF® ) awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh. He has received formal training in investment fiduciary responsibility.

Ty lives in Fairmont with his wife, Sarah, and twin daughters, Maggy and Libby. In his free time you can catch him on his boat, snowmobile, or hanging at home with family and friends.

Oliver Kollofski

CFP® CPWA®

Partner, Director of Wealth Services & Wealth Advisor

Oliver’s knack for simplifying the complex and generating creative planning strategies for our clients has earned him the unofficial title of the “smart guy” in the office. All jokes aside, Oliver thrives in creating opportunities in even the most complex cases, and in painting a picture that allows the client to make informed and educated decisions. Since joining our Sweet Financial team in 2007, and becoming a partner in 2013, Oliver has worked closely with the advisors in the office to help our clients create the retirement they can’t wait to wake up to. As the leader in the planning and investment department, he thoroughly enjoys meeting with clients and helping put their money to work for them.

Oliver is a graduate of the University of Northern Iowa, where he earned bachelor’s degrees in both finance and real estate. He is a CERTIFIED FINANCIAL PLANNER™ professional and a Certified Private Wealth Advisor.

What some may not know about the poised and often reserved Oliver, is that he enjoys driving race‐car and has been an avid hockey player and coach for much of his life. He lives in Fairmont with his wife, Emily, and sons, Jace and Van.

Jacob Hartke

CRPC®

Wealth Advisor

As a master of time management and a drive for excellence that is reflected in all he does, Jacob has been a wonderful addition to the Wealth Services department here at Sweet Financial. Having joined our team in 2015, Jacob has developed a skillset in helping our clients build and execute a financial plan that supports their biggest dreams. You will find him working diligently behind the scenes, completing more tasks than what should be normal for any human, just to ensure our clients get a plan that is accurate and timely.

Jacob finds joy in helping each of our clients with their distinct retirement plans and inevitably helping them create the retirement they can’t wait to wake up to. He thrives on living out the vision for the company, which is to create relationships with clients that goes beyond just the finances. But rather helps people think more about how they want to spend retirement.

Jacob graduated from Gustavus Adolphus College in 2015 with a degree in Financial Economics and a minor in Political Science. He is a Chartered Retirement Planning Counselor™ (CRPC®) which provides him with special training in all aspects of retirement planning, including a comprehensive assessment of an individual’s financial needs before or after retirement, including sources of retirement income, personal savings, income taxes, estate planning, and more. He lives in Fairmont with his wife Sierra, daughters Haevyn and Henlee, and their dog Cammie. When Jacob isn’t at work, he enjoys spending time out on the lakes or taking walks with his girls.

Amber Knips

CFP®, CDFA®, CeFT®

Wealth Advisor

Amber helps people see possibility through life’s greatest and most challenging transitions. She is someone who has total passion and conviction for what she does. Using her empathetic and sincere approach, she has made it her mission to build deepened relationships with her clients all while helping them cultivate a financial plan that helps them focus on what they most enjoy. After joining our team at Sweet Financial Partners in 2012, Amber has gained extensive experience and training on guiding women through transitions such as loss of a loved one, divorce, career change, retirement and much more. You only experience these life transitions a few times during your lifetime, but she helps people through them every day.

As a CERTIFIED FINANCIAL PLANNER™ professional She specializes in retirement planning and is passionate about building relationships with her clients beyond investment management. While she thrives on the fine details of a well-executed plan, she will tell you that the best part of her job is seeing her clients growth over time after they have experienced a major life transition. She often hears from her clients “I wish I would have known about you before” – before that divorce, before losing a spouse, before that job change, before retirement. She wants to change the conversation instead to “I am so glad I had you.”

She is often invited to speak at businesses as a value add to their employees. She has great insight on how to maximize their savings strategies and think differently about retirement. She is also passionate with her role in Women Forward, and providing financial education to women on their path to their best lives. Interested in learning more about Women Forward? Click here for more information.

Amber splits her time between the Fairmont and Jackson office, to offer convenient locations to help her clients. She currently lives in Jackson with her husband, Jared, daughter Blakely and sons Rogan & Bohdi. When she’s not helping clients live their retirement dreams you will find this old soul canning, baking or spending quality time with her little ones.

Our Client Experience Ambassadors have

your best interests at heart

Whether it’s the warm smiles, freshly baked cookies or understanding the little things in life that make you happy, we’re always looking to make your experience as enjoyable as possible.

Konnie Francis-Seifried

Director of First Impressions

Konnie embodies the role of providing the best first impression for Sweet Financial. Joining our team in November of 2012, she shines in providing a thoughtful, caring, personalized service that delights whether it’s on the phone or when you first walk in the door. Her creative knack can be seen in the form of client event décor and personalized gifts. And those delicious homemade cookies in our office that everyone raves about? Yes, those are courtesy of Konnie.

Her always-positive vibe along with her creativity and flare for giving has her at the center of all things joyous in the office.

Konnie spent 15 years in marketing of John Deere in Waterloo, Iowa before moving to Fairmont in 2010. When not at work Konnie enjoys spending time with her son Jackson and her husband Steve Seifried, along with Steve’s children Morgan and Max. She also loves spending time with her “purse puppy,” London, who is about the cutest little dog you’ve ever seen.

Miranda Tulowetzke

Director of Marketing & Communications

Miranda joined our team in 2019 with a passion for serving clients at the highest level possible. Her social nature and love for building lasting relationships is reflected in how she interacts with our clients and our team here at Sweet Financial. We fully believe she is the most well-connected young woman in Martin County as she has built friendships with many.

She thrives on bringing the leadership team’s vision to light through her involvement with our client communications, advertising and marketing. She loves to let her creative side shine in her graphic designs throughout our social platforms, website and emails.

Miranda is a Truman native and completed her schooling at Southwest Minnesota State University in Marshall, MN. She currently lives in Fairmont with her husband Chris, son Jack and treat-loving cat, Stan. In her spare time, she enjoys playing volleyball, bowling, boating and binge-watching the latest crime-fighting shows.

Sarah Willers

Relationship Manager

Since joining our team in 2012, Sarah has shown time and time again that her calling is to provide exceptional service for our clients. Sarah handles all things related to Ty and together they make a great team that is focused on not only building relationships but in going above and beyond for the people they serve. Sarah is been known for simplifying the complex, loves maintaining consistent order in all that she does and has a true heart for going above and beyond for the clients she serves. As one of the rockstar concierge service associates, Sarah provides direct support to Ty and his clients outside of investment advice. She is responsible for establishing, maintaining and building client relationships while providing first-class personalized service. If you’ve ever interacted with her you know she has a heart of gold and a desire to see things through to the end.

Sarah is a graduate of the College of Saint Benedict. She received her degree in Communications in May of 2007.

Sarah currently lives on an acreage just outside of Fairmont with her husband, Dusty, daughter Lacey and their two Weimaraners. She enjoys spending time outdoors with her pups, pheasant hunting, hiking, gardening and indoors she can be found in the kitchen testing out a new recipe.

Callee Becker

Personal Assistant to Bryan Sweet

Callee is a master of organization, coordination and all things related to Bryan. We also call her the office investigator as she has an unusually exceptional memory and an ability to research like no other. A Fairmont native, Callee has graced us with her kind, warm presence since 1995. She helps keep the entrepreneurial spirit that is Bryan Sweet, focused and organized so he can put his energy towards the future of the company and our clients.

If you’ve ever interacted with Callee you know that she is a person that truly cares about the well-being of others. A true giver by nature, she has been a huge contributor to our joyful and fun-loving team.

Callee completed her education at St. Cloud Business College in 1989 and worked in accounts payable for a property management firm prior to returning to Fairmont in 1994. She and her husband, Chris, have four children, Noah, Seth, Eden and Beau. This feline friendly family also has two cats, Fudge and Luna.

Myah Lytle

Associate Advisor

Myah joined our team in March 2021, bringing enthusiasm and passion for wanting to help clients pursue their retirement goals and dreams. Myah’s favorite part about Sweet Financial so far is hearing the client’s retirement dreams come true because of The Dream Architect™ process. As an associate advisor, Myah’s organization and time management skills will help tremendously with appointment preparation, assisting with 401K enrollments and in streamlining processes. Her willingness to take on new tasks will be a huge benefit to the team and will serve her well as she grows into a wealth advisor role.

Myah enjoys building lasting relationships and is eager to get to know you, our wonderful clients, and to help contribute to the overall client experience.

Myah graduated from University of Minnesota Duluth in December 2020 with a Bachelor’s degree in Business Administration. She grew up in Fairmont and knew she always wanted to come back to the area to make a positive impact in her community. Some of Myah’s favorite things to do outside of the office include running, golfing, and boating on the Fairmont lakes with her family and friends.

Kaitlin Bell

Associate Director of Wealth Services

Kaitlin joined our team March 2021 as the new Associate Director of Wealth Services. Her high attention to detail and charismatic nature makes her a perfect fit! She loves to analyze and compile data and is looking forward to working closely with our amazing clients. Kaitlin is excited about the possibilities planning provides and how it can help our clients with making their dreams come true.

Kaitlin is a Fairmont native who graduated from University of Wisconsin-Eau Claire in 2013 with a Bachelor’s degree in chemistry and a minor in mathematics. Kaitlin lives in Fairmont with her husband Sinjin, daughter Basil, son Croix and their dog Zeke. Outside of work, Kaitlin enjoys hunting in all of its various forms- from deer, to pheasant, and even mushrooms. During the summer she can be found cruising the lakes on the pontoon with family.

Taylor Greiner

Relationship Manager

Taylor joined the team in May 2022, bringing with her a strong dedication to providing the ultimate client service experience. Taylor comes to us from a leadership position in the dental world. Her vast experience in building trust, creating an exceptional client experience and high attention to detail makes her a wonderful addition to the team. Her enthusiasm for understanding a client’s needs helps her build strong relationships and to be proactive in meeting those needs. Her ability to create meaningful relationships and converse with anyone makes clients feel at ease and important.

She is a native of Marshall, MN and completed her bachelor’s degree in Communication Studies at Minnesota State University, Mankato. Taylor is new to Fairmont, having moved here in 2021 after meeting her now husband, Derrick. She immediately took to the “Chain of Lakes Life” and enjoys spending summers out on the boat exploring the lakes.

Jessica Omvig

Client Relationship Specialist

Jessica joined the Sweet Financial team in May of 2022. She took on the role of Concierge Service Support. You can find Jess at the front desk, with a bright smile on her face and a positive attitude. Jessica’s friendly demeanor makes her a great fit for the position. She is also the chaos coordinator when it comes to scheduling for multiple members of our advisor team. She is your go-to person for getting on the calendar so you can build the plan to living your retirement dreams!

Jessica and her husband, Val, live in Sherburn with their 2 amazing twin children, Raef and Emma. They stay busy running to all their sporting events. When she is not working or chasing the kids around she enjoys bike riding, crafting and shopping. They also love to go on family road trips!

Explore the Sweet Financial blog

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Links are being provided for information purposes only.

  • The Forbes ranking of Best-In-State Wealth Advisors 2020, developed by SHOOK Research, is based on an algorithm of qualitative criteria and quantitative data. Those advisors who are considered have a minimum of seven years of experience, and the algorithm weighs factors like revenue trends, AUM, compliance records, industry experience and those who encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 32,000 advisors nominated by their firms, 4,000 received the award.
  • The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2012 is $100,000; the minimum for 2015 is $2 million.
  • The Financial Times 400 Top Financial Advisors is an independent listing produced annually by Ignites Research, a division of Money-Media, Inc., on behalf of the Financial Times (April 2020). To qualify for the list, advisers had to have 10 years of experience and at least $300 million in assets under management (AUM) and no more than 60% of the AUM with institutional clients. The FT reaches out to some of the largest brokerages in the U.S. and asks them to provide a list of advisors who meet the minimum criteria outlined above. These advisors are then invited to apply for the ranking. Only advisors who submit an online application can be considered for the ranking. In 2020, roughly 1,040 applications were received and 400 were selected to the final list (38.5%). The 400 qualified advisers were then scored on six attributes: AUM, AUM growth rate, compliance record, years of experience, industry certifications, and online accessibility. AUM is the top factor, accounting for roughly 60-70 percent of the applicant’s score. Additionally, to provide a diversity of advisors, the FT placed a cap on the number of advisors from any one state that’s roughly correlated to the distribution of millionaires across the U.S.

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